Bob Prewitt has structured effective marketing and sales strategies for hundreds of clients. His 30-year lifestyle marketing career has garnered many accolades for his personal achievements and his company’s creative work. Bob is a past recipient of the Mel Hosansky Award for Distinguished Service from the International Association of Conference Centers, for whom he is a marketing advisor. He also advises the Convention Industry Council and the Society of Wine Educators.
Bob received a B.A. from DePauw University and an M.A. from the Stanford School of Education. He started his professional journey as a school teacher, instructing fifth grade classes for three years and serving as school principal for one. His marketing career began in the wine industry, where he served as a public relations account executive, writer and wine educator. Under his leadership, Dana Communications has created innovative marketing strategies to drive results. With wide-reaching contacts in the field, Bob also has an exceptional ability to forge strategic partnerships that benefit Dana’s clients.
Bob led the agency to roll out advertising for the University of Medicine and Dentistry of New Jersey (UMDNJ). He was instrumental in developing a marketing campaign that promoted the school to prospective patients and students alike, creating brand awareness and garnering interest from the target markets. Bob also has extensive experience leading advertising efforts for Columbia University’s Faculty House, the New Jersey Department of Education and Department of Higher Education, Hotel at MIT and The College of New Jersey (TCNJ).
As a marketing expert, Bob works with some of the country’s leading destinations. His track record with branding strategy and execution spans a long list of destination and travel clientele, such as Rose Hall Jamaica, Kuoni Destination Management, Benchmark Hospitality and Grand Central Station. In addition, Bob is a founding member of the Society of Wine Educators, and he has taught wine appreciation classes at Stanford, Berkley and UC Medical Center. He is also a faculty member for The Institute of Culinary Education.