Media Relations at NJM Insurance Group
May 2016 to present
Develop and manage the Company’s earned media plan and enhance the effectiveness and frequency of press and publicity opportunities and functions both inside and outside of the organization. Serve as the Company’s liaison with the traditional and print media, TV, radio, as well as industry and business trade publications. Craft compelling story ideas and pitches for media and others for external publication that serve to enhance the Company’s reputation, and support strategic objectives. Contribute as an active, engaged member of the Company’s Crisis Communications Team, with a focus on anticipating emerging public relations issues and developing responses.
Segment Producer, Classroom Close-up NJ
May 2013 to present
Arrange logistics for on location shoots. Conduct in-field interviews with teachers and students. Write and prepare scripts. Supervise story edit.
Marketing/Media Relations Manager, NJ Business Action Center
May 2012 – April 2016
Management of marketing budget; Implement marketing and media strategies. Manage state business portal redesign and content update. Contract management and strategic development with communication firms. Develop talking points/ presentations for senior staff. Develop and manage production of marketing collateral. Function as primary media liaison for press. Prepare briefings for executive and senior staff. Oversee logistical details related to outside speaking events for senior staff.
Executive Producer/Reporter, NJN Public Television & Radio
January 1997 – June 2011
Served as on camera talent for program. Oversaw all aspects of staff performance, program management, content creation, research and development of public affairs program. Produced long form stories from start to finish and maintained program budget. Created substantive local content addressing diverse social issues including health, education, politics, arts and social justice.
Adjunct Faculty, Temple University
September 2005 – December 2007
Coordinating Producer, CBS 3 / CW Philly
May 1993 – December 1996
President, Garden State Association of Black Journalists
2005 – 2007
Martin Luther King Jr. Commemorative Commission-State of New Jersey
Board of Commissioners